Product Names &
TAGLINES
A tagline expresses the essence of who you are and what you do. It should also be clean, simple and memorable.
Web Content & Architecture
UX Writing &
Content Strategy
More than site copy. Site strategy.
A strategically designed web is more than pretty pictures and clever copy. A powerful site performs the brand narrative from its navigation bar to its buttons.

Brochures &
Print Collateral

Conceptual metaphor and a brand narrative drive copy and design for powerful, effective campaigns, including print brochures, electronic  collateral, slide decks, speeches and other presentations.

Consumer Product
Packaging Copy

Just the right copy on a pouch, bottle or box gives your product that little somethin' somethin'.

Print, Web & Multimedia
CAMPAIGNS

A coordinated strategy across media has the power to create meaningful and immediate results.

Hilary Zaid, Ph.D.
Experience

I am a writer, editor and content strategist with more than 20 years of experience in print and electronic communications for individuals, corporations, government agencies and non-profits.

Formerly Director of Information Architecture & Content Strategy for Collaborate SF, I have also worked on teams at:

  • Polytechnic
  • Peak Digital
  • Visual Strategies (ViS)
  • Studio 678
  • Collaborate SF
  • Ikonic Interactive
  • NovoIronlight Digital
  • Camp + King
  • Digital Artists & Writers Group (DAWG)
  • Highway One

I like to work with creative people, and for people who do good things.

I am also an award-winning novelist, a short fiction writer and a writing mentor and volunteer coordinator for a an equity-based Oakland public high school college essay mentoring program.
Looking for my novel or short fiction? Visit www.paperiswhite.com.
Picture
Hilary Zaid, Writer